THE NEXT DIMENSION
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How to UsE AUgmented reality for business growth in the era of spatial computing
What Leaders Are Saying
ARE YOU READY FOR THE NEXT WAVE OF COMPUTING?
New opportunities have always emerged with the advent of new media, but none have heralded a transformation as profound as spatial computing and its breakthrough medium—augmented reality (AR). AR is set to redefine engagement, empowering products to tell their stories and turning the world into a canvas for meaningful advertising. Are you and your business ready to step into the next dimension?
In The Next Dimension, Tom Emrich, a leading expert in augmented and virtual reality, explores how AR is not just another digital tool but a fundamental shift in how businesses operate, communicate, and innovate. This book reveals AR’s potential to create immersive experiences that forge deeper customer connections, enhance brand loyalty, and drive consumer engagement to new heights
What sets this book apart is its sharp focus on augmented reality rather than a broad overview of emerging technologies. It zeroes in on AR’s specific marketing, advertising, and sales applications, providing a clear, actionable roadmap for business leaders and executives. At a time when digital transformation is essential, this book highlights the strategic advantages of integrating AR into your business model, offering a competitive edge in an increasingly immersive world.
Packed with groundbreaking insights, real-world examples from innovative brands, and practical roadmaps, The Next Dimension equips you to not only keep pace with change but to lead it.
What's Inside?
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Get introduced to the future of computing. Understand how spatial computing transforms our relationship with technology and uncover the new opportunities it offers for your business.
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Learn to spatialize your business by embracing 3D. Discover the latest consumer devices and develop a 3D strategy that maximizes your investment across consumer touchpoints.
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Explore how brands seamlessly integrate AR into their marketing mix. Dive into common mobile AR use cases and see how brand pioneers are marketing with mixed reality headsets like Apple Vision Pro and Meta Quest 3.
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Break free from traditional banner ads with immersive AR campaigns. Learn to digitize print and out-of-home advertising and get a glimpse of future opportunities with smartglasses.
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Revolutionize e-commerce into AR-commerce by bringing showrooms to customers and making online shopping feel more tangible. Use AR to turn a trip to the store into an unforgettable experience.
AN AR & AI ACTIVATED BOOK
This book doesn’t just discuss spatial computing—it lets you experience it firsthand with AR and AI features.
Bring the book cover to life using AR: Scan the cover with your smartphone to see a butterfly transition between the virtual and physical worlds in a WebAR experience by EyeJack and powered by Niantic’s 8th Wall.
Talk to AI About the Book: Scan the chapter QR codes with your smartphone to get exclusive access to a custom AI chatbot using ChatGPT. Get chapter summaries and engage in a conversation with the book.
the man from the future
About the Author
Tom Emrich is a recognized pioneer in augmented reality (AR), virtual reality (VR), and wearable technology. With over 15 years of experience in the space, Tom has been at the forefront of spatial computing and has a track record of providing strategic direction for powerhouse brands and organizations using emerging technology.
As a product leader, Tom has inspired teams, shaped solutions, and created developer ecosystems for some of the most influential AR/MR platforms, including those from Niantic. As VP of Product at 8th Wall, the WebAR platform now part of Niantic, Tom was instrumental in enabling agencies and brands with tools to create browser-based AR content for business growth. Some of the brands that launched WebAR campaigns powered by 8th Wall include Nike, Porsche, Sony Pictures, Burger King, General Mills, Heineken, McDonald's, Red Bull, and COACH.
Tom has been critical in building the AR/VR/wearables community. In 2013, Tom founded We Are Wearables, which he grew to become the largest wearable tech community before it was acquired. He also co-produced AWE, the world's #1 spatial computing event series, for nearly six years, expanding and growing this community globally.
An investor with a sharp eye for the future of spatial computing, Tom was a founding partner of Super Ventures, a VC fund for early-stage AR investments. He continues to invest in this space as an angel investor.
Tom's thought leadership is widely recognized in the media and industry events. His insights have been featured in CNN, BBC, Forbes, ADWEEK, and The New York Times, and he has been a sought-after speaker at TEDx, CES, SXSW, Festival de Cannes, and Elevate. His background as a freelance journalist and recurring wearable tech expert on Canada's largest TV morning show underscores his ability to communicate complex technological concepts in an accessible and engaging manner to a broad audience. Now a ‘Top Voice’ on LinkedIn, Tom has written about wearable technology for over a decade. In 2012, global events leader UBM acquired Tom's influential blog about wearable tech, one of the sector's earliest sources of news and analysis.
Tom's unparalleled experience and innovative mindset make him a leading authority in AR and VR. His book, The Next Dimension, offers invaluable insights into leveraging these technologies for business growth, making it a must-read for business leads looking to stay ahead of the curve.
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