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THE NEXT DIMENSION

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Buy now 〰️

Text reading "Featured in Forbes" on a black background.
Book cover featuring the title 'The Next Dimension' with colorful abstract background and 3D shapes, authored by Tom Emrich. Subtitle: 'How to Use Augmented Reality for Business Growth in the Era of Spatial Computing.'

How to UsE AUgmented reality for business growth in the era of spatial computing

What Leaders Are Saying

  • Person with long dark hair wearing a black leather jacket.

    “Tom Emrich’s The Next Dimension is a masterclass in how augmented reality is revolutionizing marketing and sales. With Snap’s groundbreaking AR innovations highlighted throughout, this book provides a practical roadmap for any business looking to harness the full potential of spatial computing."

    Resh Sidhu - Global Director, Arcadia Creative Studio, Snap Inc.

  • A man in a dark suit posing in front of a blurred cityscape background, looking thoughtfully into the distance.

    "Tom has codified a vision of a future that once seemed distant but now seems inevitable. When we’re surrounded by ‘the next dimension,’ Tom’s book will be the guide marketers use to understand the new normal."

    Keith Soljacich - EVP, Head of Innovation, Publicis Media

  • Val Vacante

    “A groundbreaking guide for visionary businesses. Emrich masterfully reveals how augmented reality can transform marketing, advertising, and sales. His compelling real-world examples from leading brands demonstrate how AR redefines connected experiences. This indispensable resource offers actionable insights to captivate 'Generation AR' and elevate your business strategy with immersive, consumer-centric campaigns."

    Val Vacante, VP, Solutions Innovation, dentsu

  • Smiling man in blue shirt with blurred background of modern architecture.

    “Tom Emrich has crafted an insightful and inspiring look at the future of augmented reality. This book offers both a roadmap and motivation for businesses to adapt to the digital future.”

    John Hanke - CEO, Niantic, Inc.

  • Portrait of a woman with dark hair wearing a light-colored blazer and necklace, smiling in front of a gray background.

    “We are at the precipice of the next major technological paradigm shift as we move from 2D to spatial computing. In The Next Dimension, Tom generously shares his passion and curiosity-fueled learnings to take on the role of friend and guide for those looking to be pioneers in the new AR land of opportunity."

    Zoe Soon - VP Experience Center, IAB

  • Bald man with a beard and glasses wearing a gray shirt against a dark background.

    "Emrich provides a step-by-step guide for building an AR strategy, from assembling the right team to experimenting with pilot projects. His message is clear: the era of spatial computing is here, and early adopters will reap the rewards of innovation.”

    Charlie Fink - Journalist, Forbes

ARE YOU READY FOR THE NEXT WAVE OF COMPUTING?

The future of marketing, advertising, and sales is here—powered by spatial computing. Are you ready to transform how your business engages with customers?

In The Next Dimension, augmented reality (AR) visionary Tom Emrich reveals how this breakthrough technology is redefining customer engagement, turning products into storytellers and the world into an interactive brand experience. Unlike broad tech overviews, this book is laser-focused on AR’s real-world business impact—from marketing and advertising to sales innovation.

Discover how leading brands are using AR to deepen customer connections, boost brand loyalty, and drive revenue. Packed with actionable insights, case studies, and strategic roadmaps, this essential guide equips you to stay ahead in the era of immersive technology.

Step into the next dimension—before your competition does.

3D book cover of "The Next Dimension" by Tom Emrich, featuring a purple and pink abstract geometric design, with the subtitle "How to Use Augmented Reality for Business Growth in the Era of Spatial Computing."

What's Inside?

  • Get introduced to the future of computing. Understand how spatial computing transforms our relationship with technology and uncover the new opportunities it offers for your business.

  • Learn to spatialize your business by embracing 3D. Discover the latest consumer devices and develop a 3D strategy that maximizes your investment across consumer touchpoints.

  • Explore how brands seamlessly integrate AR into their marketing mix. Dive into common mobile AR use cases and see how brand pioneers are marketing with mixed reality headsets like Apple Vision Pro and Meta Quest 3.

  • Break free from traditional banner ads with immersive AR campaigns. Learn to digitize print and out-of-home advertising and get a glimpse of future opportunities with smartglasses.

  • Revolutionize e-commerce into AR-commerce by bringing showrooms to customers and making online shopping feel more tangible. Use AR to turn a trip to the store into an unforgettable experience.
  • Two people at an event, one in a bright floral shirt holding a book, the other in a striped jacket holding a plate with food and a drink, standing in front of colorful artwork. A crowd is visible in the background.
  • Two men at a book signing; one signs a book titled 'The Next Dimension' by Tom Emrich, while the other takes a selfie.
  • Three people at a social event looking at a book and holding glasses of champagne, with a colorful painting in the background.
  • Group of people at a book signing event, with two men shaking hands and smiling. A man in a dotted blazer sits at a table, engaging with them. Vibrant artwork and event posters are visible in the background.
  • Group of four people smiling and holding copies of a book titled "The Next Dimension" by Tom Emrich. They are indoors, with some food on a table in the background. One person is holding a wine glass.
  • Woman holding a book titled 'The Next Dimension' at an art gallery event with attendees and colorful artwork on display.
  • A woman in glasses and a fur-trimmed jacket smiling and talking to another person at an event. She is holding a book and there are several people in the background. The atmosphere is lively and it looks like a social gathering.
  • Two people are taking a selfie together. One is holding a book titled "The Next Dimension" with a backdrop of colorful geometric artwork. A promotional banner for the book is visible on the side.
  • People at an art gallery event with abstract paintings on the wall. One person is holding a book titled 'The Next Vision.' Another person is using a smartphone.
  • Two people holding copies of a book titled 'The Next Dimension' at a gathering, with artworks displayed on the wall and other attendees in the background.
  • Two people attending a book launch event, with a woman holding a book titled 'The Next Dimension.' Background shows a poster and several attendees socializing.
  • A group of people socializing at a casual indoor event, holding drinks and books. The setting is modern with a mix of casual and business attire.

AN AR & AI ACTIVATED BOOK

This book doesn’t just discuss spatial computing—it lets you experience it firsthand with AR and AI features.

  • Bring the book cover to life using AR: Scan the cover with your smartphone to see a butterfly transition between the virtual and physical worlds in a WebAR experience by EyeJack and powered by Niantic’s 8th Wall.

  • Talk to AI About the Book: Scan the chapter QR codes with your smartphone to get exclusive access to a custom AI chatbot using ChatGPT. Get chapter summaries and engage in a conversation with the book.

Events & PODCASTS

  • Graphic depicting a loading bar above the words "Ready, Test, Go" with "Go" on a green button and a clicking cursor icon. Text "Brought to you by Applause" is at the bottom. Blue background.

    Ready, Test, Go Podcast

    03.31 Online

    Tom will be a guest on the Ready, Test, Go podcast brought to you by Applause. Release date to be announced shortly.

    Learn more
  • "Brands In Play" logo with black background, white text, and a yellow 'A'."

    Brands In Play Podcast

    04.04.25 Online

    Tom will be a guest on the recently launched Brands In Play podcast. This podcast explores the intersection of brands, gaming, and immersive experiences.

    Learn more
  • Graphic with the text 'Harvard XR' surrounded by colorful geometric shapes on a black background.

    HarvardXR

    04.19.25 Cambridge, USA

    Tom will be presenting “The Spatial Computing Industry Revolution: How Augmented Reality is Reshaping the Future of Business” at Harvard University.

    Learn more
  • Promotional image for "Tech Magic" featuring a woman with a binary code background. Text reads "Tech Magic Cathy Hackl," with logos for "AW" and "Acast."

    Adweek's TechMagic Podcast

    04.25 Online

    Tom will be a guest on TechMagic with Cathy Hackl, an Adweek podcast.

    Learn more
  • Abstract artwork with "FITC Toronto" text overlaid on colorful striped background, featuring purple, orange, and lime green hues. Small "fitc" logo in a white circle. Credit: Cantina Creative.

    FITC Toronto 2025

    04.28.25 Toronto, Canada

    Tom will be presenting “Spatial Computing for Marketers: AR’s Business Impact” at FITC Toronto 2025.

    Learn more

  • INDIGO AUTHOR EVENT

    05.04.25 Toronto, Canada

    Join Tom Emrich at Canada’s largest bookstore—Indigo Toronto Eaton Center—from 1-3pm EST for a book signing and author meeting. Find him at the top of the escalators inside the bookstore at 220 Yonge Street.

    Learn more
  • Promotional graphic for AWE USA 2025 event in Long Beach, California, from June 10-12. Features vibrant illustrations of a cityscape with futuristic elements, fireworks, and the website awexr.com along with hashtag #AWE2025.

    AWE USA 2025

    06.10.25 Los Angeles, USA

    Tom will be taking the AWE USA 2025 stage. He will also be signing copies of his book at the official author table at the event.

    Learn more
  • CES 2025

    CES 2025

    01.08.25 Las Vegas, USA

    Shopping in the Immersive/Metaverse: Are We There Yet? Panel moderated by Tom Emrich with leaders from Snapchat, Lowe’s and Roblox.

    Watch video
  • Book Launch November 20

    Official Book Launch

    11.20.24 San Francisco, USA

    Join Tom at the official book launch at the Jonathan Carver Moore gallery downtown San Francisco.

    Learn more
  • Logo with the word 'awe' in stylized white text on a purple grid background.

    AWE XR Webinar

    11.26.24 Online

    AWE CEO and Founder, Ori Inbar, talks to author Tom Emrich about his new book, ‘The Next Dimension.’

    Watch video
  • The word "artworld" with a missing 'o' and an ellipse outline in a stylized design on a textured black background.

    Artwrld | Podcast

    2.20.25 Online

    Artwrld hosts live talks every week with leading artists, technologists, art professionals, and entrepreneurs about the opportunities and challenges at the vanguard of creativity.

    Listen here
  • SXSW 2025

    SXSW 2025

    03.09.25 Austin, USA

    Tom has an official Book Reading at SXSW 2025 as part of the Advertising and Brand Experience track. His book will also be featured in the SXSW bookstore along with a book signing event.

    Learn more
  • Gradient background with text: Niantic Studio x CrazyGames, Web Gaming GDC For Developers, By Developers, Happy Hour.

    Niantic GDC Happy Hour

    3.19.25 San Francisco

    Tom will be signing his book at the Niantic x Crazy Games GDC Happy Hour from 5-7pm PST.

    Register here

the man from the future

About the Author

Man in black shirt standing in a geometric, mirrored tunnel with reflective surfaces.

Tom Emrich is a pioneer in augmented reality (AR), virtual reality (VR), and wearable technology, with over 15 years of experience shaping the future of spatial computing. He has provided strategic direction to top brands and helped build key AR/MR platforms, including Niantic’s.

As VP of Product at 8th Wall (now part of Niantic), Tom enabled agencies and brands—Nike, Porsche, Sony Pictures, McDonald's, Red Bull, COACH, and more—to create browser-based AR experiences that drive business growth.

A community builder, Tom founded We Are Wearables (the world’s largest wearable tech community) and co-produced AWE, the leading spatial computing event series. As a VC investor, he was a founding partner of Super Ventures, backing early-stage AR startups.

Recognized as a thought leader, Tom’s insights have appeared in CNN, BBC, Forbes, ADWEEK, and The New York Times, and he’s spoken at TEDx, CES, SXSW, Festival de Cannes, and more. A Top Voice on LinkedIn, he has written about wearable tech for over a decade.

In The Next Dimension, Tom shares actionable strategies to help businesses leverage AR and VR for growth—making this book a must-read for industry leaders ready to stay ahead.

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